Loading…
Zee MELT has ended
3 & 4 September 2020
2 Days. 70+ Speakers. 80+ Hours of Live Content.
All at just INR 2950 / US$ 39, all inclusive. Register and book now at zeemelt.com

NOTE: Use this page to VIEW and EXPLORE the schedule.

FOR REGISTERED DELEGATES:
If you have registered and booked a seat for Zee MELT, or are a speaker / moderator, you will still be required to REGISTER or LOGIN separately to create your personalised schedule using this page. Reach out to us for any doubts or help required.
Back To Schedule
Friday, September 4 • 09:00 - 09:50
Adam Ferrier: Stop Listening to The Customer; They Don't Really Care

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Adam's talk will take us through what marketing science really has to say about. the role of customer insights, and how they can build or destroy a brand. Further, if you do listen to the customer, you are at risk over prioritising what they say over what is right for your brand.
Speakers
avatar for Adam Ferrier

Adam Ferrier

Founder, Consumer Psychologist, Thinkerbell, Australia
Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics.

Moderators
avatar for Suresh Venkat

Suresh Venkat

Journalist, Anchor, Actor and Content Designer
Suresh Venkat is a journalist, anchor, actor and content designer. After graduating from the National Institute of Design, Ahmedabad, Suresh has worked with Star TV, Radio City and CNBC TV18. With over 25 years of media experience, Suresh is known for his contrarian views, his breadth... Read More →

Friday September 4, 2020 09:00 - 09:50 IST
Stage: Copy + Creative
  Creative + Copy