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Zee MELT has ended
3 & 4 September 2020
2 Days. 70+ Speakers. 80+ Hours of Live Content.
All at just INR 2950 / US$ 39, all inclusive. Register and book now at zeemelt.com

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Friday, September 4 • 20:30 - 21:10
Ella Duda: Sound Disruption - The Power Of Sonic Branding

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The sonic aspect (i.e. sound, audio, voiceover, music) is an essential component in designing a brand today. The choice of rhythm, tempo, instrumentation and texture is just as important as the visual elements and can be designed to convey specific brand values, personality and communication objectives. This is what we call a sonic identity; the greatest disruptor of the new decade.

Speakers
avatar for Ella Duda

Ella Duda

International Strategy Director, Sixième Son
Ella Duda's role is to spread the word about best practices in sonic branding and guide sonic strategy for forward-looking brands around the world.

Moderators
avatar for Shreya Krishnan

Shreya Krishnan

SVP Marketing and Communications, Anviti Insurance Brokers
At a professional level, Shreya is SVP Marketing and Communications at Anviti Insurance Brokers, CSR specialist and a Corporate Grooming Consultant. She’s on the advisory boards of four organizations and four NGO’s. That’s just one facet of who she is. This former Corporate... Read More →


Friday September 4, 2020 20:30 - 21:10 IST
Stage: Strategy + Insights